Tel Aviv high school students will take to the streets to encourage pedestrians to take time away from their cellphones, according to a new campaign launched by the city of Tel Aviv.
In a campaign that began on Sunday on Facebook, Instagram and on billboards around the city, Tel Aviv’s municipality is initiating an effort to get parents, students and the public “out of the screen.”
Among the goals of the initiative are “mobile-less” restaurants, playgrounds, kindergartens and public events.
Slogans include “a hug without a phone,” and a day in which high-schoolers stand in public locations and hand out candies to anyone not currently engaged with their mobile device.
Educational activities for youth groups and the larger public will emphasize the importance of human relationships over electronic devices.