Boro Park – Crowds stopped and onlookers gathered on Wednesday afternoon, as singer and artist Nissim Black stopped into Mefoar judiaca to do some pre-Chanukah shopping.
The Israeli rapper was also looking to buy a new Tallis bag and was visibly impressed when he was introduced to Mefoar’s design-your-own-bag technology.
The option to customize your own Tallis or Tefilin bag has been a proud, revolutionary project by Mefoar Judaica. Mefoar has launched a world of creativity that was previously unavailable to general customers as until recently, judaica stores offered only a few designs to pick from.
Many bucherim and yungeleit consider their Tallis and Tefilin bags to be part of their identity as they carry it with them daily and it bears their full Hebrew name. It is therefore unsurprising that this Mefoar project has been a great success with customers of all ages.
While Mr Black was waiting for his newly-picked design to be embroidered, he could not contain his excitement and announced to those around him that he is blown away by what Mefoar is offering to members of the community.