Aeromexico is trying to stimulate travel with a provocative campaign that offers Americans flight discounts south of the border based on their percentage of Mexican blood.
The slogan for the “DNA Discounts” campaign, “There are no borders within us,” can be read as a swipe at Trump, whose disagreement with Congressional Democrats over money for a wall has led to a protracted partial-government shutdown.
To try to boost tourism from the U.S., the companyis offering DNA tests to Americans and accompanying flight discounts based on their percentage of Mexican descent: “The more Mexican they are, the more discount they get.”
The ad says the tests were offered in a few southwestern states and 54 percent of the people tested had some Mexican heritage.
Read more at USA Today.