The Obama administration is launching a stealth anti-Islamic State messaging campaign, delivered by proxies and targeted to individual would-be extremists, the same way Amazon or Google sends you shopping suggestions based on your online browsing history, THE DAILY BEAST.
At least that’s the plan, revealed Monday, of new anti-ISIS message czar Michael Lumpkin, now that the White House has put the ink to the final legal measures establishing the Center for Global Engagement, which replaces previous less-than-successful efforts. The new executive order (PDF) expands what Lumpkin can spend, who he can hire, and which parts of the U.S. government he can pull into the new campaign.
The idea is to give local nonprofits, regional leaders, or activists invisible financial support and technical expertise to make their videos or websites or radio programs look and sound professional—and let them own and distribute the message. The center will also employ data analysts who will work with private industry partners to sift through the public information any user leaves on social media, to determine who might be leaning toward radicalism and message them directly—though how isn’t clear yet. Read more at THE DAILY BEAST.