[Video below.] A dozen or so Chassidim from Williamsburg went today to neighboring Crown Heights, home to a large Lubavitch community, holding up signs and protesting a store in Williamsburg.
Iris Sherman, a shaitel macher and owner of Iris Salon & Spa at 1416 Kingston Avenue, recently opened a branch on Lee Avenue which caught the ire of these locals.
“Why would you be the first to start such a business in public, thereby breaking the tznius fortress in our community,” one of their signs read.
Another sign declared: “Iris! Please do not desecrate the kedusha of our neighborhood.”
One of the demonstrators, which was a mix of young bochurim and a few elder men, was heard screaming, “We don’t believe in a false Messiah.” (A reference to those who believe the Rebbe is Moshiach.)
An employee for Iris Salon & Spa who spoke to COLlive.com but asked not to be named out of fear of harassment, said they are not concerned.
“Iris has lots of friends and customers in Williamsburg, and they asked why doesn’t she open a store there, close to their homes.
“Then a small group of…people started making problems. But everybody is begging us to stay open. A rabbi even called us asking not to close because women need such a place.”
After protests in front of the store in Williamsburg didn’t help, the vocal group decided to take the battle to the branch in Crown Heights.
Click below for video: