In an era in which “almost everything” has a kosher for Pesach version, the Chief Rabbinate has been struggling to come up with guidelines that will prevent less-knowledgeable shoppers from making a mistake and buying a non-kosher for Pesach product on the holiday.
Among those guidelines is a rule whereby cakes, candies, cookies, and other snack items that carry the same name on Pesach as they do during the rest of the year be packaged and/or shaped differently, in order to provide shoppers with a clear indication that the product they are buying is not the same one they buy all year long, despite the fact that it carries an identical name – as well as indicating that the product with the familiar shape/packaging/texture is non-kosher for Pesach.
The rule is a condition for receiving supervision from the Rabbinate for Pesach products. Under Israeli law, a product cannot be marketed as kosher unless it is approved by the Rabbinate. Read the full story at Arutz Sheva.