A restaurant owner in an Arab village outside of Yerushalayim says he is on a mission to save culinary culture by making diners a simple offer: Turn off your cellphone and get a 50 percent discount.
Jawdat Ibrahim says smartphones have destroyed the modern dining experience. He hopes the generous discount will bring back a more innocent time when going to a restaurant was about companionship, conversation and appreciating the food, rather than surfing, texting or talking to the office.
“I’m changing something. It might be something small, but maybe in some small way I’ll be changing the culture of eating,” said Ibrahim, 49. Read more at the New York Times.