The Israeli Tourism Ministry launched last month a campaign to promote incoming tourism to Israel in the New York region, aimed at the culture, history and religion market.
The campaign, with a budget of NIS 9 million (about $2.5 million), is based on a market survey carried out by the Ministry to target and optimize marketing activities.
The campaign, with the slogan “Israel – Beyond Belief,” appears across different media, including TV; local newspapers such as the Wall Street Journal and the New York Times; trade magazines; billboards and a NIS 1.5 million ($410,000) Internet campaign on search engines, content and banners.
Each channel will be examined for its effectiveness, with changes made if relevant, the Tourism Ministry said.
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